Vietnam Wows at FITUR 2025: Showcasing 'Endless Beauty' and Sustainable Tourism

From January 22nd to 26th, 2025, Vietnam made a resounding appearance at FITUR 2025 International Tourism Fair in Madrid, Spain. With the theme "Vietnam - Endless Beauty," Vietnam Culture and Tourism in Europe Association (VNCT), along with over 10 leading Vietnamese tourism businesses, including SJourney Train, Vietravel, Flamingo Travel,... showcased the country's rich heritage and diverse travel offerings.
 

Figure 1: Vietnam's tourism businesses were represented at the FITUR opening ceremony.

FITUR 2025 provided a prominent platform for Vietnam to connect with international travelers and industry professionals worldwide. The beautifully designed Vietnamese booth, adorned with images of majestic landscapes and UNESCO World Heritage sites like Ha Long Bay, Hoi An, Hue, and Ho Chi Minh City, captured the essence of Vietnam's natural and cultural wonders.

Flamingo Travel DMC, a prominent player in Vietnam's tourism sector, seized the opportunity to introduce the latest sustainable and eco-friendly travel products and services. Focusing on attracting international tourists, especially those from Spanish-speaking countries, Flamingo Travel highlighted Vietnam's unique destinations and experiences, including:

• Green and sustainable tourism products: Emphasizing eco-friendly practices and responsible travel.
• Cultural and nature exploration tours: Showcasing Vietnam's rich cultural heritage and breathtaking natural landscapes.
• Adventure trekking and sports tours: Catering to thrill-seekers and adventure enthusiasts.
• Wellness and relaxation tourism: Promoting rejuvenating experiences and wellness retreats.

Our representative in Spain had the opportunity to work and interact with partners from various countries across Europe, the Americas, Asia, and Australia regarding the latest travel trends and customer's favorite activities at the destination, as well as the newest promotions from the agents. Flamingo Travel also proudly introduced our 5-star resort system under Flamingo Holdings, ensuring visitors can experience luxurious accommodations throughout the year.

Figure 2: Flamingo Travel discussed partnerships and Vietnam tourism with international partners.

Figure 3: Flamingo Travel discussed partnerships and Vietnam tourism with international partners.
 

The event facilitated valuable networking opportunities, enabling Vietnamese businesses to forge partnerships with travel agencies and tour operators from various continents. These collaborations are expected to boost inbound tourism to Vietnam and further promote the country as a premier travel destination.

Vietnam's participation in FITUR 2025 was a resounding success, strengthening its position in the global tourism market and fostering cultural exchange. The event not only showcased the beauty and allure of Vietnam but also demonstrated the country's commitment to sustainable tourism development.