Hue to Host Grand Opening of Visit Vietnam Year 2025

Hue, Vietnam’s former imperial capital, is set to officially launch Visit Vietnam Year – Hue 2025 with a grand opening ceremony on March 25, marking the beginning of a year-long celebration of culture, heritage, and tourism.

Under the theme “Ancient Capital, New Horizons,” the nationwide tourism program will feature more than 160 events and activities aimed at showcasing Vietnam’s diverse cultural, ecological, and historical attractions. As the host city, Hue will take center stage, offering visitors an immersive experience into its rich imperial heritage while embracing modern tourism trends.
 

A Landmark Event for Vietnamese Tourism

The opening ceremony will serve as a gateway to an extraordinary year for Vietnam’s tourism industry, bringing together government officials, tourism leaders, cultural performers, and international guests. The event will highlight Hue’s unique position as a UNESCO-recognized heritage city, home to the ancient Nguyen Dynasty Citadel, royal tombs, and pagodas, as well as its vibrant local culture, traditional crafts, and renowned cuisine.

Beyond Hue, Visit Vietnam Year 2025 will also shine a spotlight on tourism destinations across the country, encouraging travelers to explore Vietnam’s natural wonders, bustling cities, and diverse ethnic communities. The program aims to strengthen Vietnam’s global tourism appeal by promoting new tourism products and services that align with sustainable and experiential travel trends.

Promoting Hue’s Tourism Renaissance

With a strong focus on heritage and cultural tourism, Visit Vietnam Year – Hue 2025 will offer a mix of traditional and contemporary events, including heritage festivals, art performances, culinary showcases, and ecological tours. Key highlights will include the Hue Festival 2025, featuring international cultural exchanges, as well as special exhibitions and performances that blend royal traditions with modern artistic expressions.

The event also presents a strategic opportunity to enhance Hue’s tourism infrastructure, attract investment, and introduce innovative tourism experiences. The city, known for its tranquil Perfume River, picturesque countryside, and spiritual sites, is positioning itself as a top destination for both domestic and international travelers.
 

A Year of Exploration and Discovery

The extensive lineup of activities throughout 2025 will not only highlight Hue’s imperial past but also redefine its future as a dynamic and sustainable tourism hub. Visitors can expect themed tours that explore lesser-known historical sites, eco-adventures in the surrounding national parks, and community-driven cultural programs that connect travelers with local artisans and traditions.

As Vietnam prepares to welcome a new wave of travelers, Visit Vietnam Year – Hue 2025 promises to be a transformative celebration, inviting the world to rediscover the country’s heritage, landscapes, and evolving tourism scene.

With the grand opening set for March 25, all eyes will be on Hue as it ushers in a year of exploration, innovation, and cultural pride.