Flamingo Travel at FITUR 2026

From January 21 to 25, 2026, FITUR once again transformed Madrid into one of the most important global meeting points for the travel and tourism industry. As one of the world’s leading international tourism trade fairs, FITUR continues to play a crucial role in connecting destinations, travel professionals, and decision-makers across markets.

This year, Flamingo Travel proudly participated in the event, engaging in high-quality meetings with tour operators, travel agencies, and industry partners from Europe and beyond. The event provided an ideal platform to exchange insights, strengthen existing relationships, and explore new opportunities for collaboration in the years ahead.


A Productive B2B Agenda Focused on Meaningful Connections

Throughout the three B2B days, Flamingo Travel held a full schedule of one-to-one meetings with partners from Spain, Western Europe, Northern Europe, and emerging long-haul markets. Discussions focused on market trends, traveler behavior post-pandemic, and evolving expectations toward experiential and sustainable travel.

Rather than simply presenting products, Flamingo Travel emphasized dialogue and listening. Understanding partners’ needs, challenges, and market demands remains a core principle of the company’s approach. These conversations allowed Flamingo Travel to refine its product strategies and align more closely with partners’ expectations, ensuring that future collaborations are both relevant and commercially effective.

Positioning Vietnam as a Diverse, Year-Round Destination

A key message throughout FITUR 2026 was the positioning of Vietnam as a destination that offers far more than seasonal highlights. Flamingo Travel showcased Vietnam’s diversity through curated journeys that combine culture, nature, cuisine, and authentic local encounters.

Partners showed strong interest in itineraries that go beyond traditional routes, including Northern Vietnam’s mountain landscapes, Central Vietnam’s heritage and slow-travel experiences, and Southern Vietnam’s vibrant cities and river life. Sustainable tourism, community-based experiences, and soft adventure products also attracted considerable attention, reflecting a growing global demand for meaningful and responsible travel.

Building Long-Term Partnerships Through Expertise and Reliability

As an inbound Destination Management Company (DMC), Flamingo Travel’s role goes beyond logistics. At FITUR 2026, the company reaffirmed its commitment to being a long-term partner rather than a short-term supplier. With a nationwide network of trusted suppliers, experienced multilingual guides, and a strong operational team, Flamingo Travel highlighted its ability to deliver consistent quality across Vietnam.

Partners particularly valued Flamingo Travel’s flexibility in designing tailor-made programs for different segments, including leisure groups, FITs, MICE, and special-interest travel. The company’s hands-on market knowledge and attention to detail were key factors in reinforcing trust and confidence during B2B discussions.


FITUR as a Strategic Platform for the European Market

FITUR continues to be a strategic gateway to Spanish-speaking markets and Europe as a whole. For Flamingo Travel, participation in FITUR 2026 was not only about immediate business outcomes, but also about long-term market presence and brand positioning.

Being present at FITUR allows Flamingo Travel to stay close to market movements, understand regional dynamics, and adapt its offerings accordingly. It also demonstrates the company’s commitment to maintaining strong visibility within the global travel trade, particularly in Europe, where Vietnam continues to gain popularity as a long-haul destination.

Looking Ahead: From Conversations to Collaborations

As FITUR 2026 came to a close, Flamingo Travel left Madrid with renewed energy, valuable insights, and a clear direction for future cooperation. Many meetings opened the door to concrete next steps, including product development, familiarization trips, and joint marketing initiatives.

More importantly, FITUR 2026 reaffirmed a shared vision among partners: travel in the coming years will be more intentional, more experiential, and more connected to local cultures. Flamingo Travel is proud to be part of this transformation, contributing its expertise to help shape meaningful journeys across Vietnam.

Continuing the Journey

Participation in FITUR 2026 marks another important milestone in Flamingo Travel’s ongoing international engagement. As global travel continues to evolve, the company remains committed to innovation, quality, and partnership-driven growth.

With strong foundations built through events like FITUR, Flamingo Travel looks forward to turning conversations into collaborations — and collaborations into unforgettable journeys for travelers.